Женевский Международный Автосалон-2012. Концепт от Magna: три в одном?

28 февраля 2012
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В Женеву, где 6 марта начнется 82-й Международный Автосалон, канадско-австрийская Magna Steyr (один из крупнейших поставщиков автокомплектующих и контрактный производитель таких автомобилей, как Mini Countryman, Mercedes G-Class и Peugeot RCZ) везет свою концептуальную разработку.

В Magna говорят, что попытались создать автомобиль, который можно описать формулой «3-в-1»: купе-кроссовер, пикап и кабриолет. Президент Magna Steyr  Гюнтер Апфальтер уточняет: «инновационные решения вроде легко трансформируемого салона, модульной крыши и специальных отелочных материалов позволяют нам предложить нестандартное решение в вопросе создание по-настоящему универсального автомобиля».

Автомобиль имеет 5 посадочных мест, причем благодаря раздельной конструкции двухсекционной мягкой крыши передние и задние пассажиры могу наслаждаться открытым небом над головой независимо друг от друга.

Называется все это великолепие Mila Coupic – и является уже шестой по счету концептуальной разработкой под общим названием Mila.

Но если раньше концептуальные эксперименты Magna оставались без конвейерного продолжения, то сейчас… Для начала стоит вспомнить, что не так давно эти парни изъявили совершенно четкое желание перерости из производителя комплектующих в полноценного автопроизводителя – речь о попытке купить Opel в долях с российским Сбербанком.

Тогда не сложилось, но останавливаться в Magna и не думали: в сентябре этого года стало известно, что совместное китайско-израильское предприятие Chery Quantum Auto собирается наладить производство трех компактных моделей на заводе в Поднебесной – и оттуда завозить их в Европу. Догадайтесь, кто должен разработать все три машины? Правильно, Magna. Так что, "3-в-1" можно расшифровать и как "Magna-Chery-Israel Corp." - по названиям фирм-учредителей трансконтинентального альянса?

Кстати, осенью называлась и ориентировочная стоимость новинок – от 11 до 15 тысяч евро. Т.е. весь этот хайтек с модульной крышей – удел концепта, а вот на счет компактного 5-местного кроссовера в различных вариантах мы бы не торопились… Чем черт не шутит?

 

Текст - Юрий Бугаев

Фото - Magna International Inc.

Comment

  • AveryGuemo AveryGuemo 28.02.2012

    The moon goes by many names. August saw the full sturgeon moon while in March sky-gazers may have witnessed the blood moon, which occurs when the satellite appears to turn red during a lunar eclipse. You may have also heard of a blue moon, the second full moon to happen in one month.

    And then there is the black moon, occurring this weekend, which is rare — and invisible.

    This phenomenon will occur Friday night into the early hours of Saturday. The moon will be closest to the sun at 2:06 a.m. ET Saturday, according to EarthSky.
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    What is a black moon?
    Like a blue moon, a black moon isn’t an official term, but it refers to the second new moon in a month. It happens once every 29 months.

    A new moon occurs when only its far side is illuminated by the sun, making it invisible from Earth. It marks the beginning of the lunar cycle.

    “A black moon (or new moon) is when the moon is basically in between the Earth and the sun, not to make an eclipse, but where we don’t see the moon,” said Noah Petro, chief of NASA’s Planetary, Geology, Geophysics and Geochemistry Laboratory at Goddard Space Flight Center in Greenbelt, Maryland.
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    What makes it different from a solar eclipse is the placement of the moon. In a solar eclipse, the moon passes in front of the sun, blocking some or all the sunlight and casting a shadow on Earth. But a new moon (and black moon) passes near the sun.

    The term black moon can also refer to a month in which there are no new moons. This typically happens in February because the lunar cycle follows a pattern of 29.5 days, according to Petro. February usually has 28 days, except on leap years when it has 29 days.

    Stargazers may have quite a view
    Since the black moon will be invisible, moon watchers won’t have much to see.

    But stargazers will have plenty.

    “A new moon or the black moon is great for astronomers when it’s clear,” Petro said, “because you can go outside and have basically no light contamination from the moon.”

    This is the best time of year to see planets, according to EarthSky, so after sunset or just before sunrise, you might be able to spot some celestial bodies, such as Venus, Mars and Saturn.

    If you have binoculars or a telescope, you can also keep an eye out for the dumbbell nebula, the colorful, glowing remnants of an old star 1,200 light-years from Earth in the Vulpecula constellation. The nebula appears during the first half of the night.

  • Craigtoove Craigtoove 28.02.2012

    Rapid City, South Dakota (CNN) —Nestled in the Black Hills of South Dakota, Rapid City is a scenic urban getaway that hasn’t lost its small-town vibe.

    While it’s the state’s second largest city, visitors can explore its greenway, museums, art and history, or indulge in craft beer and increasingly diverse dishes — all within a few minutes’ drive, walk or bicycle ride.
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    In town, locals know summer’s in full swing when tourists are snapping selfies with bronze statues of Harry S. Truman and Richard Nixon. Street corners throughout Rapid City’s historic downtown are home to life-sized sculptures of nearly all US presidents. (President Donald Trump’s statue has been unveiled and will be installed in fall 2025, and President Joe Biden’s statue is in progress).

    The trail of presidents, which launched in 2000, is a self-guided experience. The visitor center downtown has a City of Presidents Guide, or you can download a digital version to take a walking tour or scavenger hunt.

    “People love touring and looking at all the statues,” said Ally Formanek, CEO at Visit Rapid City, the city’s tourism office. “It’s a fun and unexpected way to learn about history.”

    Founded in 1876 by disheartened gold prospectors, today downtown Rapid City is a mix of historic landmarks such as the 1928 Hotel Alex Johnson and the 1912 Elks Theatre, along with restaurants, coffee shops, specialty stores, boutiques and art galleries that reflect the busy modern city. An indoor aquaponics farm, sourdough and gluten-free bakeries, a meat market and deli specializing in locally raised beef, and a comedy club are some of the new additions to downtown, just in the past year.

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  • Robertkip Robertkip 28.02.2012

    For people who cannot or choose not to breastfeed, infant formula is lifesaving, supplying their babies with precious nutrients they need to grow and thrive.

    Concerned about contaminants and the use of controversial seed oils in the nation’s tightly regulated infant formula supply, US Health and Human Services Secretary Robert F. Kennedy Jr. has launched a review of infant formula regulations he calls Operation Stork Speed.
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    Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.

    “Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
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    Yet while industry and experts debate those regulations, there is another type of “formula” — for toddlers ages 1 to 3 years old — that no one is overseeing.

    “Toddler milks” are marketed to parents who have been using infant formula as a necessary next step in their child’s nutritional journey, according to the American Academy of Pediatrics. Critics say these expensive concoctions — first introduced into the United States in the 1990s — are not nutritionally necessary, may be contributing to childhood obesity, and should not be sold at all.
    In fact, some toddler beverages may be potentially harmful to young children due to excess added sugars, defined as sweeteners that don’t naturally occur in food, Fuchs said.

    The recommended amount of added sugar for infants and children younger than age 2 is zero, according to the US Centers for Disease Control and Prevention. Yet research from 2019 found that on average, infants consume 1 teaspoon of added sugar a day while toddlers consume about 6 teaspoons a day.

    “Infants and children exposed to high sugar, fat or salt in their diets develop a preference for these as they grow older,” Fuchs said. “Studies show this is a risk for childhood obesity and all of its consequences through adulthood.”

  • JosephUnopy JosephUnopy 28.02.2012

    Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

    On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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    The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

    “The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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    In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

    Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

    Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

    In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

  • DonaldTar DonaldTar 28.02.2012

    Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

    On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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    The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

    “The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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    In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

    Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

    Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

    In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

  • LamarCrymn LamarCrymn 28.02.2012

    Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

    On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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    The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

    “The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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    In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

    Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

    Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

    In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

  • LewisDep LewisDep 28.02.2012

    Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

    On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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    The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

    “The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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    In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

    Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

    Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

    In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

  • JesusTal JesusTal 28.02.2012

    Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

    On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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    The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

    “The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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    In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

    Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

    Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

    In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

  • DanielUnuse DanielUnuse 28.02.2012

    Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

    On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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    The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

    “The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
    https://tripskan39.cc
    tripscan top
    In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

    Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

    Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

    In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

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Юрий Бугаев, основатель и руководитель Автомобильного Бюро Sport-Engine