Продам авто. Не бит, не крашен, пробег родной...

24 сентября 2010
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Alfa-Romeo

Реклама – двигатель торговли. Банальность, избитая фраза, за которой из-за частоты ее употребления уже не видно смысла. Однако, те, кто по-прежнему создает рекламу, а не штампует ее без особых изысков, все так же способны удивлять и радовать своими «находками на ровном месте».

 

Вот к примеру: что особенного в объявлениях на автобусной остановке? Но если подойти к делу нестандартно…
В Бельгии – с опозданием всего в несколько десятков лет ))) - освоили нашенскую технологию продвижения всего-чего-угодно посредством размещения объявлений в людных местах. Правда, наше know-how в Старом Свете выглядят совершенно не так, как в родных пенатах. Как часто, ожидая автобус, можно встретить предложение официального представителя автомобильной марки? Да еще и такое? Ведь на 50 автобусных остановках не просто разместили рекламу: на щите под ней автовладельцам предложили бесплатные слоты для объявления о продаже своего нынешнего автомобиля.
Конечно, подобный подход не мог остаться незамеченным: в течение нескольких дней слоты стенда оказались полностью заняты объявлениями!

Рекламная кампания была разработана агентством Duval Guillaume.
Возможность ознакомиться с работой бельгийских рекламистов обеспечил ресурс sostav.ua

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Автомобильное Бюро Sport-Engine начало свою работу весной 2010 года – и с тех пор мы стараемся предоставлять нашим клиентам и читателям максимально полную и интересную информацию. Автомобили, процесс их создания, жизни и борьбы на гоночных трассах, история и легендарные личности мира моторов, тренды, ощущения от вождения – вот то, чем живем мы и чем готовы поделиться с Вами.

Если стиль и качество нашей работы вызвали у Вас интерес в плане сотрудничества, пишите на bugaev@sport-engine.com

Искренне надеюсь, что Вам у нас понравится.

Юрий Бугаев, основатель и руководитель Автомобильного Бюро Sport-Engine